McKinley Family Pushes Pinnacle Sales Past $500M

Orange County Business Journal Business Awards

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Liz McKinley, the founder and CEO of Pinnacle Petroleum Inc., says the company’s revenue will surpass half a billion dollars this year, continuing its strong growth after the pandemic. “Demand is robust,” she told the Business Journal on April 21. Pinnacle, one of five companies that received a Business Journal Family-Owned Business Award last June at the Irvine Marriott, is a national provider of competitively priced petroleum products and services based in Huntington Beach. “We keep pushing and are projecting a 20% growth path this year,” McKinley said. That growth continues a trend for the company, which saw sales of $488 million in 2022, up from $360 million the year prior, after the difficulties caused by COVID-19 in 2020. McKinley, one of OC’s top female executives who also won a Business Journal Women in Business Award in 2020, said her firm has about 250 customers throughout the U.S. as of last month, including Fortune 100 accounts as well as cities and counties across 17 states. McKinley launched the business in 1995 and it currently counts 25 employees. She put herself through college at Oklahoma State University (OSU) and started out working for the giant Koch Industries Inc. conglomerate. Since her first job at an Oklahoma Dairy Queen at age 14, McKinley always had a goal of becoming a top-level executive. She reached a new milestone this year, with OSU adding Pinnacle Petroleum to its “Cowboy 100 List” that recognizes the business and leadership achievements throughout OSU’s alumni base while raising funds for student programs. It honors “Cowboy-led or Cowboyowned businesses,” named after the school’s mascot. McKinley’s daughter, Maddie, is a key part of the Pinnacle Petroleum business, running the Fleet Card Division, where she specializes in the development and implementation of fuel card programs for the company, which services customers in all 50 states. “We are a channel partner with U.S. Bank and provide fuel cards to fleets for retails sales,” McKinley said.

Pinnacle Petroleum, Inc. honored at Orange County Business Journal Event

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Family-owned businesses represent 70% of new jobs created in the U.S. and 57% of the country’s GDP, according to statistics delivered by Kelly Vlahakis-Hanks as part of her keynote address at the 23rd annual Family-Owned Business Awards ceremony on June 2.

Vlahakis-Hanks knows firsthand the value of family businesses as the chief executive of ECOS, a Cypress-based provider of sustainable cleaning products founded by her father in 1967.

The Business Journal event celebrates distinguished OC-based family-owned firms who have made noticeable community contributions and business accomplishments.

Nearly 350 people attended the ceremony at the Irvine Marriott. It was the third of six in-person Business Journal events scheduled this year.


Pinnacle Petroleum, Inc. was honored in the Small Business Category at the awards ceremony last week.

Metrolink - Powered by Pinnacle Petroleum

Metrolink is First Passenger Rail in the Nation Powered by Renewable Fuel

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Metrolink announced last week that they have made the switch to renewable fuel. Pinnacle Petroleum, Inc. is Metrolink's fuel supplier and has helped them completely convert their locomotives to renewable diesel. To learn more about the switch, check out the article below. If you'd like more information on how your company can make the switch to renenwable fuel, contact us for a quote and more information

About Us

Pinnacle Petroleum, Inc. has delivered petroleum and petroleum related products nationwide as a certified woman-owned business enterprise (WBE) since 1995.

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WMBE Clearinghouse # 95IS0030
National WBENC Certification # 240301

Woman Owned Small Business #WOSB211917 (WBENC)
CA Unified Certification (CPUC) CCA 7813
County of LA ID #090573 (WBE)
City of LA CCA 7813 (WBE)


Phone: 714-841-8877

Fax: 714-841-8855


Headquarters: 16651 Gemini Lane, Huntington Beach, CA 92647

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